“Shelley and I spent a ton of time looking at the [James] Surowiecki article in The New Yorker about the future of newspapers, the David Carr article in The Times, Jack Shafer’s response on Slate—all this stuff about how people are going to consume newspapers on the Internet in the future,” Mr. Cary said. “We find that extremely related to what we’re doing now. We’re sort of eating that stuff up. It’s about how you’re reaching to people and what platforms you’re reaching to people. Because it’s experimental and the feedback is instantaneous, we’ll really be able to play around with how things go.”