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Notes on Content
Welcome to the future home of Predicate, LLC, a content and editorial strategy consultancy. This link blog, about content and editorial trends in digital publishing, is curated by Jeffrey MacIntyre.

I am a New York-based interactive content specialist and freelance journalist. I consult widely in content strategy--additional definitions and resources sprinkled here--for leading media companies, both independently and through partner digital design agencies. My writing appears in publications such as The New York Times, Wired and Slate.







May 29, 2009
The difference between a beat blog and topic pages -- and the benefits of each, according to Steve Yelvington

Big takeaway on topic pages: “An editorially crafted synopsis. Who/what is this about? Why should I care? You won’t get the answers by throwing together a link barn and calling it a day.”

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Welcome to the future home of Predicate, LLC, a content and editorial strategy consultancy. This link blog, about content and editorial trends in digital publishing, is curated by Jeffrey MacIntyre.

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