Reach out! | email "jeffrey" at this address | ring 917.546.6796 | visit Brooklyn, NY
Notes on Content
Welcome to the future home of Predicate, LLC, a content and editorial strategy consultancy. This link blog, about content and editorial trends in digital publishing, is curated by Jeffrey MacIntyre.

I am a New York-based interactive content specialist and freelance journalist. I consult widely in content strategy--additional definitions and resources sprinkled here--for leading media companies, both independently and through partner digital design agencies. My writing appears in publications such as The New York Times, Wired and Slate.







May 29, 2009

Dow Jones is revamping its enterprise media division with a focus on web-based applications [….]

A web-based strategy would make Dow Jones less dependent on partners such as Thomson Reuters and Bloomberg and better able to allow customers to personalise the content they receive from the company.

Ms Hart predicted customers would increasingly pick and choose from different online data sources rather than relying on one package from a single terminal provider, much as consumers assemble sets of applications, widgets or RSS feeds on their computer desktops.

“To the next generation of users, a terminal is going to be such a foreign object,” said Ms Hart.