Reach out! | email "jeffrey" at this address | ring 917.546.6796 | visit Brooklyn, NY
Notes on Content
Welcome to the future home of Predicate, LLC, a content and editorial strategy consultancy. This link blog, about content and editorial trends in digital publishing, is curated by Jeffrey MacIntyre.

I am a New York-based interactive content specialist and freelance journalist. I consult widely in content strategy--additional definitions and resources sprinkled here--for leading media companies, both independently and through partner digital design agencies. My writing appears in publications such as The New York Times, Wired and Slate.







May 26, 2009
Reuse is the refactoring of content in an automated way, so we can use it in multiple documents or multiple media formats, without significant intervention by the author.