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Notes on Content
Welcome to the future home of Predicate, LLC, a content and editorial strategy consultancy. This link blog, about content and editorial trends in digital publishing, is curated by Jeffrey MacIntyre.

I am a New York-based interactive content specialist and freelance journalist. I consult widely in content strategy--additional definitions and resources sprinkled here--for leading media companies, both independently and through partner digital design agencies. My writing appears in publications such as The New York Times, Wired and Slate.







May 26, 2009
Chris Brogan isn’t — and as far as I know has never been — a journalist. He’s a new-media marketing consultant …. When I saw that he had written a blog post about what a “new media” company of the future might look like, I confess that I was expecting something with a focus primarily on marketing (perhaps that was unfair, but there it is). What Chris came up with, however, is very similar to what I see when I think about the future of the online media business …