December 2008
28 posts
Content Sites Bracing For 50% Revenue Slowdown →
Producers lead the creative team. They do the upfront analysis, define the...
– DoingMedia’s Todd O’Neill discusses the importance of the producer
There is no such thing as information overload, there’s only filter failure.
– Jay Rosen quoting Clay Shirky, from this excellent CJR interview
Halvorson defines several possible subdisciplines of content strategy. These...
– Rachel Lovinger’s The Content Strategy Conversation « Meaningful Data
Your Guide to Alternative Business Models for... →
The Web may be the future for magazine publishing, but in the present, ready...
– At Magazines, It’s 2.0 Steps Forward, 1.0 Step Back | The New York Observer
Let’s level. It’s an open secret in our daily work how often the challenges...
– Jeffrey MacIntyre in A List Apart: Articles: Content-tious Strategy
Content strategy plans for the creation, publication, and governance of useful,...
– Kristina Halvorson in A List Apart: Articles: The Discipline of Content Strategy
Condé Nast’s plans to build out new websites for mags such as Details have been...
– Condé Nast Suspends New Website Launches Indefinitely; Another Blow To Razorfish? | paidContent.org
Content Strategy Casting A Wide Net - by Lynn Leitte - SlideShare
[T]he peaceful ponds of some are the stagnant pools to others…
– Commenter post, in Kill the Media Zombies (The Daily Beast), on the nature of news industry innovation
Widgets, Facebook, Twitter, slideshows, videos and mashups are forcing us to...
– Content Marketing’s Dirty Little Secret | Eat Media Blog
The Big “Content” Picture | via Eat Media Blog
As the alleged scourge of American journalism, James Macpherson cuts a rather...
– At Pasadena Now, outsourced reporting is just business - Los Angeles Times
As goes Gawker Media goes the rest of the blogosphere, right? When it starts...
– Does Gawker Media’s drama signal hard times for blogs? - By David Sessions. -Patrol Magazine
We have to develop content that metamorphoses in sync with new ways of...
– In the Magazine: Content and Its Discontents - The Medium Blog - NYTimes.com
Content strategists combine the skills of writers, editors and publishers to...
– Content Strategists: What they do, how they work › Jobs For English Majors
Aggregate Content and Functionality
– Junta42 blog: Online Content Strategies Every Marketer Needs - A Forrester Report
The Times Online, meanwhile, is finally activating Times Extra, an alternate...
– New York Times Debuts TimesExtra (outbound linking strategy for home page) - Advertising Age - MediaWorks
In the web version of his most recent column, The New York Times’ Frank Rich...
– Frank Rich: Why I link » Nieman Journalism Lab » Pushing to the Future of Journalism
I felt the way I think a gerbil would feel, running around that wheel,”...
– What happens when you spend a day following hyperlinks in news stories - Romenesko
The Tina Brown model of web editorial staffing: An... →
Stop worrying about the fold, and start focusing on creating compelling content.
– Brain Traffic: Our Blog: Worried about content “below the fold”? Don’t be.
An editorial style guide is a must have for every Web content project. You just...
– Web Content Strategy: New Content Strategy Template - Editorial Style Guide
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